Cookies are used on our website and in our emails to provide users with a better service and experience. This document describes the categories of cookies we use and share with our partners, their purpose, and how to change your preferences.
What are cookies?
Cookies are small data files stored by the browser on the computer’s hard drive. Each time a user returns to our Web site, the browser sends these cookies back to us so that we can provide a personalized experience that reflects their preferences and facilitates access to our services.
What cookies do we use?
The cookies we use allow us to recognize returning users and their information, so they don’t have to enter the same information multiple times. They also allow us to analyze the traffic patterns of users visiting our Web site so as to improve its usability.
We may use technical cookies to enable users to take advantage of the services they request through our Web site. Without these cookies, it would not be possible to provide the services requested.
For example, technical cookies may be used to:
- Enable users to access secure areas of our Web site without having to continually log in
- Remember any actions performed by the user (e.g., completing a form) when returning to the previous page of a session
Analytical cookies may be used to obtain information about the use of the Web site, advertisements, and e-mail and to alert us to errors. In addition, these cookies allow us to obtain detailed technical information, such as the last page visited, the number of pages visited, whether an e-mail was opened, which parts of the Web site or e-mails are clicked on by users, and the time elapsed between clicks. This information might be associated with user details such as IP address, domain, or browser; however, it is analyzed along with other people’s information so as not to identify one particular user over another.
For example, these cookies could be used on our Web site to:
- Analyze and improve the performance and design of our Web site, advertisements, and emails
- Quantifying the response to our advertisements and improving their effectiveness
- Calculating errors that occur on our Web site to improve service and handle any complaints
These cookies are not essential, but they allow you to take advantage of several useful features on our Web site.
For example, they could be used on our Web site to:
- remember preferences selected by the user during previous visits, such as country/language, interests, and Web site presentation (layout, font size, colors, and so on). This way, the user will not have to enter this information again
- Remember answers to questions posed by our site, for example about participation in customer satisfaction surveys, so that they are not re-submitted to the user
- Determine whether a service has already been offered to the user
- Providing information that enables the operation of optional services
Targeting or promotional cookies
These cookies may be used on our Web site to serve advertisements tailored to the user’s interests. Targeting or promotional cookies allow us to obtain detailed information about how users navigate our Web site (for example, the products or services most viewed by a particular person). They also allow us to recognize a user who returns to visit our Web site and/or a site that is part of the network of one of our promotional partners.
In doing so:
- Our promotional partners may offer users of Web sites that are part of their network advertisements about the products and services they have already viewed
- You can limit the number of times a particular ad is shown to a user and calculate the effectiveness of an advertising campaign
- These cookies may be stored and used by us and/or our promotional partners.
When a user uses our Web site, some cookies may be stored that are not controlled by us. This happens, for example, if the user visits a page that contains content from a third-party Web site. As a result, the user will receive cookies from these third-party services. The cookies do not contain any personal information unless the user is logged into the account.
For example, third-party cookies could originate from:
- YouTube, Facebook or other social networks
- Trusted Operators
How to change your cookie settings
Most browsers allow you to delete cookies from your computer’s hard drive, block acceptance of cookies, or receive a warning before a cookie is stored.
What happens if you disable cookies?
However, if you block or delete a cookie, you may be unable to restore your previously specified preferences or personalized settings and our ability to personalize your user experience will be limited.